As the saying goes, people are afraid of being famous and pigs are afraid of being fat. As the sales champion of Chinese cars, BYD can be said to be a tree that attracts the wind. Many people like it, but there are also many people who hate it. So the question is: BYD, the leader of new energy vehicles and known as the “light of domestic products”, is hated by people?
First of all, in order to seize the market, BYD has fought a big price war, forcing its competitors to follow up. You know, BYD can make all other parts except tires and glass by itself, and the cost is compressed to death. In this way, how can you let your competitors follow? BYD has brought the quality and low price to the extreme, and other brands seem to have no chance to play. In addition, after several price wars, old car owners are almost backstabbed into hedgehogs, and their hearts are extremely unbalanced.
The second is the charging problem. Many people have encountered that when charging at the highway service area, the charging power is full. But if a BYD comes next to you, even a small seagull can compete with you for electricity. I don’t know what black technology BYD used. Not only is the charging speed fast, but it can also compete with other brands for electricity. It is worth mentioning that BYD’s cars are not picky about charging piles. They can be charged when they encounter charging piles. Some brands may not be able to stand it, so they have to build charging piles themselves, such as Tesla, Weilai, Xiaopeng, etc.
Then there is the problem of image. While BYD has become the sales champion, it has also produced many popular models, such as Qin PLUS, Qin L, Yuan PLUS, Song PRO, etc. In terms of product strength and cost performance, these cars are absolutely not to be picked. The key quality is still very good, so that many people use it to run online car-hailing. In the long run, many car owners are mistaken for online car-hailing drivers, which is quite depressing.
Finally, the price war initiated by BYD seems to have aroused public outrage, especially car companies and car owners of other brands. After being forced to cut prices, car companies have less profits, continue to reduce costs and increase efficiency, and gradually begin to lay off employees and cut salaries. Moreover, many car owners have just bought new cars, and they start to cut prices right after, and the value retention rate has dropped terribly. However, those who have not bought a car yet are secretly happy, as joint venture cars no longer have the confidence to be so arrogant, and they are very grateful to BYD for this.
Leave a Reply