BYD successfully “landed” in Thailand! According to data disclosed by Thai media, the sales volume of new cars at the recently concluded 2025 Bangkok Motor Show was 79,941, of which BYD, a Chinese car brand, reached 9,819, surpassing Toyota, which has always dominated the Thai market, in this auto show. At the same time, BYD has been the sales champion in Thailand for 5 consecutive months.
Some Thai netizens even witnessed the pre-order grandeur of BYD ATTO 3 on the first day of sale in Thailand, and some car friends even lined up to order in the middle of the night, which shows its popularity.
As a strategic springboard for Chinese new energy vehicle companies, Thailand has always been known as the “bridgehead” of the ASEAN market. As a member of ASEAN, it enjoys a large market access advantage. The total population of the ten ASEAN countries is about 670 million, with strong economic growth momentum and huge market potential. In recent years, the annual sales of automobiles have exceeded 3 million.
Thailand’s attractiveness to Chinese new energy vehicle companies comes from its deep industrial foundation. Rayong Province, located in the east of Thailand, is known as the “Detroit of the East”. Multinational automakers such as General Motors, Ford, and Toyota have set up factories here to produce cars since the 1960s, training a large number of local suppliers and technical workers. In 2017, the Thai government launched the “Eastern Economic Corridor” (EEC) plan. As one of the core areas of the plan, Rayong Province has received a lot of infrastructure investment and policy support, further enhancing its advantages as an automotive industry base. In 2024, Thailand’s exports of automobiles and parts will reach US$33.6 billion, accounting for 11.2% of its total exports.
Not only that, the Thai government also provides income tax exemptions for up to 13 years, and implements comprehensive preferential policies in multiple links such as equipment and material imports, land holdings, expatriate visas, and currency exchange. In addition, according to the bilateral tax agreement signed between China and Thailand, when Chinese companies remit their profits in Thailand back to China, the tax exemptions they enjoy can be exempted from paying Chinese income tax. It is no wonder that Chinese auto companies are going to Thailand to develop in a mighty way.
Chinese brands have occupied 70% of the pure electric market in Thailand, and BYD ATTO 3 has a market share of 38.6%, which shows that BYD has achieved initial victory in Thailand and defeated Japanese brands again.
BYD successfully “landed” in Thailand! The successful experience of going overseas in Thailand shows that the globalization process of China’s new energy vehicles has evolved from a single product export to a systematic overseas solution covering localized production, technology output, and brand building. This means that in the current environment of frequent global trade frictions, Chinese new energy vehicle companies have stronger survival and development capabilities. In the future, as the global consensus on sustainable development grows, the overseas path of Chinese new energy vehicle companies will be broader, and their position in the global automotive industry will be further enhanced.
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