At present, the competition among new car companies is becoming increasingly fierce. As of the first half of 2025, the “top spot” of new car-making forces has changed hands.
According to statistics, the top three new forces in sales in the first half of 2025 are Leapmotor, Hongmeng Zhixing, and Ideal Auto, with deliveries of 221,664, 204,658, and 203,938 vehicles, respectively, all achieving year-on-year growth. If calculated by a single brand, the top three new forces are Leapmotor, Ideal Auto, and Xiaopeng Auto, of which Xiaopeng Auto is 197,189 vehicles.
At present, the competition among new car companies is becoming increasingly fierce. As of the first half of 2025, the “top spot” of new car-making forces has changed hands.
According to statistics, the top three new forces in sales in the first half of 2025 are Leapmotor, Hongmeng Zhixing, and Ideal Auto, with deliveries of 221,664, 204,658, and 203,938 respectively, all of which have achieved year-on-year growth. If calculated by a single brand, the top three new forces are Leapmotor, Ideal Auto, and Xiaopeng Auto, of which Xiaopeng Auto is 197,189.
According to Leapmotor, the cumulative delivery volume in the first half of the year was 221,664, a year-on-year increase of 156%, and the average monthly sales volume exceeded 48,000. It is understood that since April 2025, Leapmotor has begun to win the new force sales crown, and June is the third time to become the first in new force sales. From the perspective of development in 2025, Leapmotor can be regarded as a new model of counterattack in the electric vehicle market. The rapid iteration of products on the market has further driven the growth of deliveries, and new products have further expanded the development space of Leapmotor, showing strong market competitiveness. On June 29, the pre-sale of the Leapmotor B01 model was officially launched, with a total of 5 configuration models launched, with a pre-sale price starting from 105,800 yuan. There are two versions of CLTC working range of 550 kilometers and 650 kilometers, and it is expected to be officially launched and delivered in July.
Following closely is Hongmeng Zhixing. According to statistics, Hongmeng Zhixing has delivered a total of about 205,000 vehicles in the first half of the year. At present, Hongmeng Zhixing covers four major brands: Wenjie, Zhijie, Xiangjie, and Zunjie. Among them, Wenjie is the main sales brand of Hongmeng Zhixing, with about 154,000 vehicles delivered in the first half of the year. Wenjie M9 and Wenjie M8 are the sales support of the Wenjie brand. According to the plan, Hongmeng Zhixing plans to deliver 1 million vehicles in 2025, but only 20.5% was completed in the first half of the year.
According to the latest delivery data released by Xiaopeng Motors, a total of 197,189 new cars were delivered in the first half of 2025, which has exceeded the full year of 2024. Xiaopeng Motors is also a counter-attacker in the new power market. It currently ranks in the top three in the industry, and is in the first camp with Leapmotor and Ideal Motors. Its P7+, MONA M03 and other models continue to sell well. On July 3, Xiaopeng G7 was officially launched, priced at 195,800 yuan, positioning as a pure electric mid-size SUV, with a CLTC operating range of 602km and 702 kilometers, competing with Tesla Model Y. In the second half of the year, Xiaopeng Motors will also launch the replacement Xiaopeng P7.
As the sales champion in 2024, Ideal Motors will deliver a total of 203,938 new cars in the first half of 2025, a year-on-year increase of 7.9%. It has to be admitted that Ideal Motors is indeed under great pressure. As the former king of the extended-range market, Ideal Motors was briefly surpassed by Xiaopeng Motors in January and February this year, and was continuously suppressed by Leapmotor from March to June. Sales in June also declined. In the end, a total of 204,000 vehicles were delivered in the first half of the year, with a target completion rate of 32%. If the annual target of 640,000 vehicles is to be achieved, an average of 73,000 vehicles will be sprinted per month in the second half of the year. It is understood that Ideal Auto will launch two pure electric SUVs in the second half of the year – i8 and i6. Ideal i8 will be released in July and Ideal i6 will be released in September.
As of the end of June, Xiaomi Auto has delivered more than 157,400 vehicles in total, second only to Leapmotor, Ideal Auto, and Xiaopeng Auto in terms of single brand. If calculated by a single model, Xiaomi SU7 should be the best-selling new force model. On June 26, Xiaomi Auto officially launched its first SUV – YU7. The new car is available in three versions – standard version, Pro version, and Max version. The prices of the three versions are 253,500 yuan, 279,900 yuan, and 329,900 yuan respectively. According to Xiaomi Auto’s official announcement, the number of orders for Xiaomi YU7 has exceeded 240,000 within 18 hours of its launch. In the Chinese market, the audience of SUVs is much larger than that of sedans, so the popularity of YU7 is also expected under reasonable pricing, but it is unexpected that it will be so popular. It is not difficult to see that YU7 will become the second growth line of Xiaomi Auto in the first half of the year. With the cumulative delivery of more than 157,400 units of Xiaomi SU7 in the first half of the year, the target completion rate is about 45%. Xiaomi SU7 alone is basically no problem. What Xiaomi Auto needs to do next is how to increase production capacity and deliver products to car owners as soon as possible.
Compared with Xiaopeng and Ideal, Weilai’s performance is very average. In the first half of the year, Weilai delivered a total of 114,150 new cars, covering its Weilai, Ledao, and Firefly brands. It is understood that Ledao L90 will be pre-sold on July 10. The new car is positioned as a flagship SUV, built on the Weilai NT3.0 platform, using pure electric power, and will be launched in the third quarter.
For other car companies, Deep Blue Auto has delivered a total of 143,236 vehicles. It should be noted that Deep Blue CEO Deng Chenghao once proposed a more radical sales plan-to impact annual sales of 500,000 vehicles, of which the domestic market target is 400,000 vehicles. Based on this calculation, it has currently achieved 28.6% of its target sales.
Zeekr Auto delivered 90,740 vehicles, an increase of 3.26% compared with the cumulative sales of 87,870 vehicles in the first half of 2024, which was significantly lower than the market. The cold reception of the previously popular Zeekr 001 was the main reason for the significant slowdown in the growth of Zeekr Auto. It is understood that Zeekr Auto will launch a full-size flagship SUV, the Zeekr 9X, which will be equipped with Zeekr’s super electric hybrid technology for the first time. It is the first hybrid model of Zeekr. The new car will be officially scheduled at 7 o’clock on July 9 and will start a technical launch conference.
Lantu Auto delivered 56,128 vehicles, an increase of 85% year-on-year. As a high-end new energy brand of central enterprises, although Lantu Auto’s performance is not as good as other mainstream electric vehicle brands, its market performance in 2025 is still bright. With a growth rate of 85%, it has outperformed many brands. Similarly, as a central enterprise brand, Avita Technology sold 59,084 vehicles, breaking 10,000 for four consecutive months.
Due to the different goals of major automakers, the sales indicators set are also different. In terms of target completion rate, Xiaopeng Motors ranked first, with a target completion rate of 56.3% in the first half of the year. It is the only brand that has exceeded 50%, and the annual target is 350,000 vehicles. The second is Xiaomi Motors, with an annual target of 350,000 vehicles, and 45% has been achieved with Xiaomi SU7. Leapmotor is 44.3%, with an annual sales target of 500,000 vehicles. In addition, Ideal Auto is also above 30%, with an annual target of 600,000 vehicles. Other models are all below 30%, facing greater performance assessment.
The competition in the new energy vehicle market will be more intense in 2025, and new forces automakers are facing opportunities and challenges. Judging from the sales list of the first quarter, new forces generally achieved year-on-year sales growth. The competition in the new energy vehicle market has just begun. Leapmotor’s rise to the top, Ideal Auto’s twists and turns, Xiaopeng Auto and Xiaomi Auto’s rise have all shown us the competitive pressure in China’s electric vehicle market. The market expects that with the intensive release of new cars, competition in the domestic auto market will become more intense in the future. Therefore, monthly sales of 30,000 vehicles may become the new “standard line” for new forces to compete.
According to Leapmotor, the cumulative delivery volume in the first half of the year was 221,664 vehicles, a year-on-year increase of 156%, and the average monthly sales volume exceeded 48,000 vehicles. It is understood that since April 2025, Leapmotor has started to win the sales crown of new forces, and June is the third time to become the sales champion of new forces. From the development of 2025, Leapmotor can be regarded as a new model of counterattack in the electric vehicle market. The rapid iteration and listing of products further drive the growth of delivery volume, and new products further expand the development space of Leapmotor, showing strong market competitiveness. On June 29, Leapmotor B01 officially started pre-sale, with a total of 5 configuration models launched, with a pre-sale price starting from 105,800 yuan, and CLTC working condition range of 550 kilometers and 650 kilometers. It is expected to be officially launched and delivered in July.
Following closely is Hongmeng Zhixing. According to statistics, Hongmeng Zhixing delivered a total of about 205,000 vehicles in the first half of the year. At present, Hongmeng Zhixing covers four major brands: Wenjie, Zhijie, Xiangjie, and Zunjie. Among them, Wenjie is the main sales brand of Hongmeng Zhixing, with about 154,000 vehicles delivered in the first half of the year. Wenjie M9 and Wenjie M8 are the sales support of the Wenjie brand. According to the plan, Hongmeng Zhixing plans to deliver 1 million vehicles in 2025, but only 20.5% was completed in the first half of the year.
According to the latest delivery data released by Xiaopeng Motors, a total of 197,189 new cars were delivered in the first half of 2025, which has exceeded the full year of 2024. Xiaopeng Motors is also a counter-attacker in the new power market. It is currently ranked in the top three in the industry, and belongs to the first camp with Leapmotor and Ideal Motors. Its P7+, MONA M03 and other models continue to sell well. On July 3, Xiaopeng G7 was officially launched at a price of 195,800 yuan. It is positioned as a pure electric mid-size SUV with a CLTC operating range of 602km and 702 kilometers, competing with Tesla Model Y. In the second half of the year, Xiaopeng Motors will also launch a new generation of Xiaopeng P7.
As the sales champion in 2024, Ideal Auto delivered a total of 203,938 new cars in the first half of 2025, a year-on-year increase of 7.9%. It has to be admitted that Ideal Auto is under great pressure at present. As the former king of the extended-range market, Ideal Auto was briefly surpassed by Xiaopeng Auto in January and February this year, and was continuously suppressed by Leapmotor from March to June. Sales in June also declined. In the end, a total of 204,000 vehicles were delivered in the first half of the year, with a target completion rate of 32%. If the annual target of 640,000 vehicles is to be achieved, the average monthly sprint in the second half of the year will be 73,000 vehicles. It is understood that Ideal Auto will launch two pure electric SUVs in the second half of the year-i8 and i6. Ideal i8 will be released in July and Ideal i6 will be released in September.
As of the end of June, Xiaomi Auto has delivered more than 157,400 vehicles in total, second only to Leapmotor, Ideal Auto, and Xiaopeng Auto in terms of single brand. If calculated by a single model, Xiaomi SU7 should be the best-selling new force model. On June 26, Xiaomi Motors officially launched its first SUV, YU7. The new car is available in three versions: standard version, Pro version, and Max version. The prices of the three versions are 253,500 yuan, 279,900 yuan, and 329,900 yuan respectively. According to Xiaomi Motors’ official announcement, the number of orders for Xiaomi YU7 exceeded 240,000 within 18 hours of its launch. In the Chinese market, the audience of SUVs is much larger than that of sedans, so the popularity of YU7 is expected under reasonable pricing, but it is unexpected that it will be so popular. It is not difficult to see that YU7 will become the second growth line of Xiaomi Motors in the first half of the year. With the cumulative delivery of more than 157,400 units of Xiaomi SU7 in the first half of the year, the target completion rate is about 45%. Xiaomi SU7 alone is basically no problem. What Xiaomi Motors need to do next is how to increase production capacity and deliver products to car owners as soon as possible. Compared with Xiaopeng and Ideal, Weilai’s performance is very average. In the first half of the year, Weilai delivered a total of 114,150 new cars, covering its Weilai, Ledao, and Firefly brands. It is understood that Ledao L90 will be pre-sold on July 10. The new car is positioned as a flagship SUV, built on the NIO NT3.0 platform, using pure electric power, and will be launched in the third quarter.
For other car companies, Deep Blue Auto has delivered a total of 143,236 vehicles. It should be noted that Deep Blue CEO Deng Chenghao once proposed a more aggressive sales plan-to impact annual sales of 500,000 vehicles, of which the domestic market target is 400,000 vehicles. Calculated in this way, it has currently completed 28.6% of its target sales.
Zeekr Auto delivered 90,740 vehicles, an increase of 3.26% compared with the cumulative sales of 87,870 vehicles in the first half of 2024, which is obviously lagging behind the market. The cold reception of the previously popular Zeekr 001 is the main reason for the significant slowdown in the growth rate of Zeekr Auto. It is understood that Zeekr Auto will launch a full-size flagship SUV-Zeekr 9X, which will be the first to be equipped with Zeekr’s super electric hybrid technology. It is Zeekr’s first hybrid model. The new car will be officially scheduled at 7:00 on July 9 and will start a technical conference.
Lantu Motors delivered 56,128 vehicles, a year-on-year increase of 85%. As a high-end new energy brand of central enterprises, although Lantu Motors’ performance is not as good as other mainstream electric vehicle brands, its market performance in 2025 is still bright. With a growth rate of 85%, it has outperformed many brands. Similarly, as a central enterprise brand, Avita Technology sold 59,084 vehicles, breaking 10,000 for four consecutive months.
Due to the different goals of major automakers, the sales indicators set are also different. In terms of target completion rate, Xiaopeng Motors ranked first, with a target completion rate of 56.3% in the first half of the year. It is the only brand that exceeds 50%, and the annual target is 350,000 vehicles. The second is Xiaomi Motors, with an annual target of 350,000 vehicles, and 45% has been completed with Xiaomi SU7. Leapmotor is 44.3%, with an annual target sales of 500,000 vehicles. In addition, Ideal Auto is also above 30%, with an annual target of 600,000 vehicles, and other models are all below 30%, facing a large performance assessment.
The competition in the new energy vehicle market will be more intense in 2025, and new forces automakers are facing opportunities and challenges. Judging from the sales rankings in the first quarter, new forces generally achieved year-on-year sales growth. The competition in the new energy vehicle market has just begun. Leapmotor’s rise to the top, Ideal Auto’s twists and turns, and the rise of Xiaopeng Motors and Xiaomi Motors all show us the competitive pressure in China’s electric vehicle market. The market expects that with the intensive release of new cars, the competition in the domestic auto market will become more and more fierce. Therefore, monthly sales of 30,000 vehicles may become the new “standard line” for new forces to compete.
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