Lei Jun bet on new energy: where does the bottom line of SU7’s 700km+ range come from? Lei Jun bet on new energy, giving millet SU7 super long range of the bottom, from its deep investment in technology self-research, accurate insight into user needs, and the systematic layout of the industrial ecology.
Lei Jun in the field of automotive continued millet ‘technology-based’ gene, from battery management to electric drive system, from thermal management to lightweight body, all using a full stack of self-research programmes. Intelligent thermal management system can dynamically adjust the working state of the battery according to the ambient temperature, and the winter range degradation is significantly lower than the industry average. Xiaomi’s self-research achievements in the field of electric drive, such as high-efficiency silicon carbide modules, have significantly improved the energy efficiency of the motor, providing a hardware foundation for long range.
User demand insight is reflected in the in-depth simulation of real scenarios. Lei Jun has mentioned that the range standard of Xiaomi SU7 is not laboratory data, but is based on the analysis of the actual driving behaviour of a large number of users. The team simulated the energy consumption performance under different climates, road conditions, and driving habits through cloud simulation tests to ensure the reliability of the range promise.
The industrial ecological layout, on the other hand, provides a long-term guarantee for the range of Xiaomi SU7. Lei Jun knows that the competition of new energy vehicles is not only a competition of single products, but also a competition of ecosystems. Through investment in charging infrastructure and the promotion of the unification of super-charging standards, Xiaomi has constructed a complementary energy network covering ‘car-pile-cloud’.
Users can find available charging stations through the millet car APP, millet self-developed 800V high voltage platform, compatible with the mainstream super charging protocol on the market, significantly shorten the replenishment time. This ‘range + complementary energy’ dual-wheel drive, so that users really get rid of mileage anxiety.
Lei Jun bet on new energy: SU7 range 700km + where does the bottom of the air come from? Lei Jun’s bottom line is essentially a combination of technical confidence, user thinking and ecological capabilities. Xiaomi’s successful experience in the field of consumer electronics transplanted to the automotive industry, with hard core technology to break the range bottleneck, with ecological thinking to reconstruct the user experience.
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