Chinese new energy vehicle company BYD continues to see its sales climb in major markets such as the UK and Germany, surpassing Tesla’s sales. According to data from the Society of Motor Manufacturers and Traders (SMMT), BYD registered nearly seven times more new cars in the UK in October than Tesla. Year-to-date, BYD’s sales in the UK have surged more than sixfold, reaching 39,103 units; while Tesla’s sales declined by 4.5% during the same period, reaching only 35,455 units. Notably, the UK has surpassed Germany to become the largest pure electric vehicle market in Europe. Last year, BYD registered only 8,788 vehicles in the UK, while Tesla’s sales were almost six times that.
In the German market, BYD has also performed impressively. Data from the German Federal Motor Transport Authority (KBA) shows that BYD’s registrations in Germany exceeded Tesla’s by more than four times in October. In terms of cumulative sales for the first ten months of this year, BYD trails Tesla by only 424 units, a significant narrowing of the gap. Compared to last year, BYD’s sales in Germany have increased sevenfold this year, demonstrating rapid growth momentum.
In contrast to BYD’s rapid growth, Tesla is experiencing a lukewarm reception in the European market. Affected by intensified market competition and related public opinion, Tesla’s new car registrations in Germany plummeted by 54% last month, and its cumulative sales for the year have been halved year-on-year. Except for France, Tesla’s sales in all other European countries declined significantly in October, and its market performance faces severe challenges.
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