How much does a BYD car cost? As a leading brand of new energy vehicles in China, BYD’s models cover pure electric, hybrid and high-end markets, with a wide span of price ranges to meet the needs of different consumers. According to the latest market information in 2024, the prices of its main models can be roughly categorized into three tiers.
I. Mainstream Family Vehicle Models: 100,000-250,000 Yuan Range
Qin PLUS Champion Edition (pure electric/hybrid): as the sales volume, the pure electric version starts at about 130,000 yuan and the hybrid version starts at about 100,000 yuan, making it the first choice for a family first car with its high cost performance.
Song Pro New Energy: a compact SUV with a pure electric range of over 500km and a starting price of about 140,000 RMB, suitable for those who are in pursuit of large space.
Dolphin: small pure electric model, starting price of about 110,000 RMB, favored by young groups with its cute design and practical configuration.
Second, high-end intelligent models: 200,000-400,000 yuan range
Han EV/Han DM: the benchmark of medium and large sedan, Han EV 4WD version is priced at about RMB 290,000, equipped with blade battery and DiLink intelligent system, benchmarking the joint venture luxury brands.
Tang EV/Tang DM: seven-seat pure electric SUV, the top package is over 340,000 RMB, 600km+ range and luxury interior to meet the needs of high-quality family travel.
Seal: sports coupe model, priced at 210-290,000 yuan, CTB technology, outstanding handling performance.
Third, luxury brands: 300,000 yuan + market
Tengshi D9: MPV model, priced at 330-460,000 RMB, equipped with dual-motor four-wheel drive and cloud van suspension, focusing on comfort and intelligence.
Rangoon U8: million-class hardcore off-road, priced at 1,098,000 RMB, with Easy Quad technology to realize in-place turnaround, demonstrating technical strength.
BYD’s pricing strategy is closely related to its technological reserves: blade battery, DM-i hybrid, CTB body integration and other technologies enhance product competitiveness. At the same time, the brand reduces costs through large-scale production, enabling high-end configurations to dip into the 200,000 RMB class market. It should be noted that the actual end price may fluctuate due to regional subsidies, purchase tax exemption policy (for pure electric/plug-in models) or dealer discounts.
Families can focus on Qin PLUS or Song series for their first car, balancing economy and practicality;
In pursuit of technology and luxury experience, Han/Tang series have outstanding cost performance;
For business or multi-person traveling needs, the Tengnuo D9 is the ideal choice.
BYD is gradually breaking the stereotype of “low price = low-end” through its product matrix covering the whole price range, and reshaping the value benchmark of the new energy vehicle market with technological innovation. Consumers are advised to take into account their own budgets and needs, and make a decision after a test drive in a store.
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