The sales of new energy brands in May have been released. BYD continues to lead the list. The Deep Blue series has slightly surpassed NIO this month with the S09 model, squeezing into the last place of the top 10 list.
No. 10: Deep Blue Automobile
The Deep Blue series has increased by 78% year-on-year compared with last year. The main contribution to this data is the Deep Blue S09, and the sales of a single model in May reached more than 21,000 units. The S09 is 5.2 meters long, equipped with Huawei’s assisted driving system, Ningde Times batteries, and the second lowest configuration is given the magic carpet intelligent variable suspension, which does have a certain appeal to some target groups.
No. 9: GAC Aion
Currently, its main selling models are mainly small and medium-sized models, and the best-selling one is AION Y. The recently launched small car AION UT needs to face two powerful opponents of this level, one is BYD Seagull and the other is Geely Wish, and it is difficult to break through.
No. 8: Xiaomi Motors
Recently, Xiaomi Motors’ sales in May were basically the same as in April, and its sales of single vehicles have exceeded 20,000 units for 8 consecutive months. The new coupe SUV, YU7, is expected to be launched in July. After its launch, it is likely to further increase Xiaomi’s sales and make it rank higher on the list.
No. 7: Great Wall Motors
Great Wall’s current main sales models are still mainly gasoline vehicles, and the overall appearance is more inclined to hard-core SUVs. Almost all products that sell better are more inclined to the “square box” shape. The audience group of this SUV is smaller than that of traditional SUVs, and Great Wall’s participation in the current price war in the car market is not high. Therefore, the sales data of new energy vehicles is not impressive for old car companies like Great Wall.
No. 6: Xiaopeng Motors
Nearly half of Xiaopeng’s sales in May were created by the new model MONA M03, with a guide price of 119,800-139,800 yuan. Among them, the standard model increases by 10,000 yuan, and you can have intelligent assisted driving functions in cities and highways.
No. 5: Ideal Auto
This month, Ideal’s sales surpassed Xiaopeng, with a year-on-year growth of 16.7%, and the overall growth rate slowed down. In the early days, its hot-selling models did not encounter strong opponents in the same level, but now the sales of the QJ series, Tengzhong series, Lynk & Co series, etc. have gradually increased, which has a great inhibitory effect on it. At present, nearly half of the sales are contributed by L6 and L7. As the old car companies continue to attack their price range and form strong competition, the future growth rate is not optimistic. Extended-range technology plus sofas, color TVs, and large sofas are fast-forming, with a first-mover advantage, and it is easy to make a quick attack. However, if the high ground taken by the quick attack is still used as a “barrier”, it is far from enough, because after the opponent reacts, it can also “follow the same method”.
No. 4: Leapmotor
As of May, Leapmotor has led the new power list for 3 consecutive months. In terms of online popularity, Leapmotor’s traffic is far lower than that of other head new forces. However, the main sales SUV models of other head new forces are not in this price range, which gives Leapmotor the opportunity to overtake by misalignment.
The new C10 was launched in mid-May, with a guide price of 132,800 yuan and equipped with laser radar. There is a high probability that sales in June will be able to surge.
No. 3: Wuling Motors
The sales of new energy vehicles exceeded 70,000 units, and the main selling models are small and micro cars. The two models of Hongguang miniEV and Wuling Bingo accounted for more than half of the sales.
No. 2: Geely Auto
Different from other brands on the list, Geely not only has remarkable performance in the new energy Galaxy and Zeekr series, but also has strong competitiveness in the field of gasoline vehicles. In their respective fields, the basic sales of Xingyue L, Xingrui, and Boyue L are in the top range.
This more balanced product line has a stronger ability to resist market risks and is easier to fight a protracted war.
No. 1: BYD Auto
As of May, BYD has dominated the list for 14 consecutive months, but the upward momentum has obviously slowed down. In fact, the total sales in May decreased slightly compared with April. BYD has frequently adjusted its prices in the past period of time. Short-term price cuts can indeed boost sales, but in the long run they cannot keep sales rising. Currently, the main selling models are still those priced below 150,000 yuan, and some of the original hot-selling products have been strongly “blocked” by other brands such as Geely and Leapmotor.
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