How did Xpeng's new energy vehicles counterattack?

In the first quarter of 2025, Xpeng topped the national new power delivery with 94,008 units delivered. How fierce is this data? It directly turned the cumulative production growth rate of new energy vehicles in Guangzhou from negative to positive, ending the 11-month decline, and the production in the first quarter increased by 0.7% year-on-year. This is simply the “hope of the whole village” in Guangzhou! How did Xpeng Motors counterattack?

01 Explosive sniper

In 2024, Xpeng’s annual sales volume is 190,000 vehicles. This year, it has directly reached 93,000 vehicles in just one quarter, and the annual target is 380,000 vehicles.

What does this wave of growth rely on? Two keywords: explosive and low price.

MONA M03 is a hit, with a starting price of 119,800 yuan, which directly reduces the threshold of high-end intelligent driving to less than 200,000 yuan.

This year’s new P7+ is even more amazing, with 5C super charging + Turing AI intelligent driving as standard for the entire series, charging for 10 minutes to run 450 kilometers, and the price is 20% lower than the old model.

02AI Family Bucket

Car companies are not only competitive in price, but also in technology. Xpeng has invested 4.5 billion in AI, accounting for more than 50% of its R&D investment.

In April, Xpeng officially disclosed the “Xpeng World Base Model” under development. This model has 72 billion “neurons” – that is, parameters, which is 35 times the size of ordinary autonomous driving models.

For example, if the ordinary model is a primary school student answering questions, then the model that Xpeng wants to make is a doctoral student solving problems. It can perform complex reasoning and predictions like humans, and convert the results into control signals such as steering wheels and brakes. The future of intelligent driving will be smoother.

Do you think that making cars is the end? No, Xpeng will contract travel by land, sea and air.

The world’s first split flying car “land aircraft carrier” and the 178cm tall humanoid robot IRON made their debut at the Shanghai Auto Show. Xpeng’s ultimate goal is to become the world’s leading AI car company.

03 Gross profit anxiety

At the beginning of this year, He Xpeng drove the brand new Xpeng X9 into the car roll-on/roll-off ship and personally sent his car to sea.

Xpeng has opened 150 stores around the world. Its cars are very popular in “rich” countries such as Denmark, Norway, the Netherlands, and Israel. It is the first new power brand to achieve 10,000 vehicle deliveries in Europe.

In 2025, Xpeng’s overseas goal is to double its sales, enter 60 countries, and Turing AI intelligent driving system “globally adapted”. In the first quarter, the proportion of overseas deliveries increased by 370% year-on-year.

Going overseas may slightly alleviate Xpeng’s gross profit anxiety. In 2024, Xpeng’s automobile gross profit margin will be 8.3%. Even in the fourth quarter when sales exploded, the gross profit margin for a single quarter was only 10%. Overall, it is still far below the 20% level of the industry’s top.

In contrast, due to the higher positioning and greater premium of overseas models, Xpeng is expected to “earn a lot” through the export of high-end models in the future to improve gross profit margins.

At the final stage of the “battle royale” of new energy vehicles, Xpeng suddenly “woke up” and advanced with the three strategies of “technology + price + marketing”.