Why is Xiaomi SU7 cheaper than expected? Xiaomi SU7 price is cheaper than expected, mainly based on a combination of factors such as market positioning, marketing strategy and competitive pressure.
The core of Xiaomi SU7’s pricing strategy is cost-effective, and its goal is to attract more consumers through a reasonable price, so as to quickly open the market. From the costing point of view, Xiaomi SU7 provides users with a more competitive price by optimising supply chain management and reducing production costs under the premise of ensuring product quality and technological innovation. The automated production efficiency and initial capacity planning of Xiaomi’s automotive factory has diluted the fixed cost of a single vehicle, and the smart cockpit and Xiaomi’s ecological chain co-development has also saved R&D costs.
In terms of market competition, Xiaomi SU7 faces pressure from competitors such as Tesla Model 3, Extreme Krypton 007 and BYD Han. In order to stand out in the competition, Xiaomi has chosen the strategy of ‘high quality and low price’. It supports the ‘human car home ecological’ interconnection, and the voice response speed is 30% faster than that of competitors. This strategy not only improves the market competitiveness of Xiaomi SU7, but also meets the demand of consumers for ‘high quality and low price’.
Xiaomi hopes to set a technical benchmark through the SU7, reshaping the definition of ‘domestic luxury cars’, Xiaomi also focuses on the depth of the binding with the user, through the community co-creation, transparent marketing, after-sales protection to enhance user satisfaction and loyalty. Xiaomi SU7 before the launch of the invitation to Mi fans to participate in the appearance of the vote, function test, to strengthen the sense of belonging; Lei Jun live dismantling battery technology, with the ‘science and technology male sincerity’ to break the information gap in the industry.
Why is the price of Xiaomi SU7 cheaper than expected? From the market feedback, the price strategy of millet SU7 has achieved remarkable results. The number of orders for Xiaomi SU7 exceeded 50,000 in 27 minutes after the launch, which is enough to reflect its popularity, even though these orders can be cancelled within 7 days. The Xiaomi SU7 Ultra’s price adjustment also reflects Xiaomi’s keen insight into market demand.
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