In the new energy vehicle market, color serves not only as a visual expression but also as an extension of the owner’s personality and lifestyle. Xiaomi electric vehicles feature a rich and highly designed color palette spanning the entire product range—from family sedans to electric bicycles—catering to diverse aesthetic preferences. Whether you seek classic sophistication or favor bold, trendy styles, Xiaomi’s color options offer something for everyone.
The flagship SU7 model offers the most extensive palette, featuring 9 exterior colors divided into free and paid categories to clearly match different budget requirements. Three complimentary colors each have their own distinct appeal: Gulf Blue, with its low-saturation Morandi-inspired texture, balances vitality and elegance, making it a popular choice for urban commuting; Elegant Gray, understated and refined, suits both business and everyday scenarios, exuding a mature and steady aura; Olive Green Metallic paint carries an inherent luxury filter, its unique hue ensuring high visibility in traffic. The six paid colors (each priced at ¥7,000) offer even more expressive flair: Lava Orange Metallic, with its high saturation and eye-catching brilliance, is the top choice for users seeking passion and sportiness; Sunset Purple Metallic reveals a gradient effect under varying light, blending fashion with mystery; Pearl White and Diamond Black, as classic color schemes, offer pure elegance and deep sophistication respectively, suitable for diverse scenarios like business receptions and night driving.
For the midsize-to-large pure-electric SUV YU7, Xiaomi continues its “color as competitive advantage” strategy. Five colors have been announced: Emerald Green, Titanium Metallic, Lava Orange, Cambrian Gray, and Golden Pink. Online leaks suggest the lineup will ultimately expand to nine colors, spanning four themes: sports car, fashion, luxury, and classic. The Liquid Gold metallic paint stands out as particularly conversation-worthy. Inspired by “the sun illuminating a golden mountain at dawn,” its finish incorporates fine gold particles that shimmer like scattered gold under strong light while softening to a gentle pink hue in dim conditions. This perfectly balances the SUV’s rugged lines with an elegant aura. The high-performance SU7 Ultra introduces exclusive colors like Lightning Yellow, Space Silver, and Parrot Green. Lightning Yellow evokes the sharpness of a streak across the night sky, while Space Silver reflects futuristic tech aesthetics, fully embodying its sporty luxury credentials.
In the electric bicycle segment, Xiaomi prioritizes minimalist, practical color schemes. Take the Xiaomi Little White Folding E-bike as an example, available in three foundational hues: Moonlight White, Forest Green, and Obsidian Black. Moonlight White offers pure versatility, appealing to families and students; Forest Green embodies fresh naturalness, aligning with eco-friendly travel values; Obsidian Black delivers understated durability, making it a practical choice for commuting. All three colors come at no extra cost, balancing aesthetics and functionality.
Notably, Xiaomi’s electric vehicle color schemes consistently blend functionality with emotional resonance. The metallic paint series leads the industry in oxidation resistance and corrosion protection, while classic colors simplify cleaning and maintenance. Custom color options forge emotional connections through scenario-based marketing. Additionally, freely combinable interior colors (such as the SU7’s four complimentary options including Rice Gray and Twilight Red) empower owners to further personalize their vehicles. From daily commuting to personal expression, Xiaomi’s electric vehicle color matrix is redefining the aesthetic boundaries of new energy mobility through diverse choices.
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