Will Xiaomi SU7 be the first electric car for young people? Xiaomi SU7 has the potential to be the first electric car for young people, but it needs to be judged in the context of budget, usage scenarios and brand preferences.
Xiaomi SU7 breaks the traditional perception that ‘performance and price cannot go hand in hand’. Compared with competitors in the same price range, SU7 is more competitive in terms of power parameters and intelligent configuration, especially attracting young consumers who pursue ‘technological affirmative action’.
The intelligent cabin is equipped with a 25-speaker audio system and 10-point massage for the front seats, which meets young people’s dual needs for comfort and entertainment. The streamlined coupe body, teardrop-shaped headlamps and penetrating taillamps, which netizens jokingly call ‘Bao Shi Mi’, not only satisfy young people’s desire for high-end design, but also break down class barriers with affordable prices.
The age of 25-35 years old, accounting for more than 65%, mostly highly educated (80% of bachelor’s degree and above), high-income (annual household income of about 295,000 yuan), distributed in first-tier and new first-tier cities, is the early tasters of smart home, wearable devices, the ‘sense of science and technology’ has a strong pursuit.
Will Xiaomi SU7 be the first electric car for young people? Users are less satisfied with the interior space of the car, and the headroom in the back row is limited, which is not friendly to family users or tall people. As Xiaomi’s first model, SU7’s long-term reliability and after-sales service network have not yet been fully verified by the market, and some users have concerns about quality control details.
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