Dialogue with Lei Jun: Behind the controversy of Xiaomi SU7, the breakthrough of China’s auto industry! When Lei Jun stood in the millet SU7 controversy vortex, he saw not only the question of the product, but also China’s auto industry breakthrough opportunity. Xiaomi SU7 every step reflects the evolutionary trajectory of Chinese car enterprises from ‘cost-effective breakout’ to ‘technological affirmative action’, and Lei Jun’s logic of breakthrough, is hidden in this controversy and glory of the intertwining.
When consumers pay a high optional fee for carbon fibre ducts, they are not only buying the physical components, but also the psychological expectations of the ‘ultimate performance’. Lei Jun is well aware of this, he said frankly in the live broadcast: “millet car will be millions of netizens strictly selected, any problem will be magnified 10,000 times.
When SU7 Ultra to exceed Porsche’s achievements to refresh the record, the outside world to see only the speed of the figures, Lei Jun will be defined as ‘technology to feed the mass production’ of the testing ground. By millet to ‘technology affirmative action’ way to bring into the 500,000-class market. Controversy in the user questioning, and ultimately transformed into a track black technology devolution of power, so that ordinary consumers can also touch the threshold of extreme performance.
The deeper breakthrough lies in the reconstruction of industrial discourse, millet not only in the commercial level to break the ‘Chinese car can only be low-priced seafaring’ stereotype, but also in the cultural level to complete the transformation from a “participant” to a ‘definer’. “Lei Jun handed the car keys to the first person. Lei Jun handed the car keys to the first owner, the delivery is not just a means of transport, but also a key to open the era of ‘technological affirmative action’.
Dialogue with Lei Jun: Behind the controversy of Xiaomi SU7, the way to break the game in China’s auto industry! Controversy and glory are intertwined, the essence of China’s auto industry from ‘catching up’ to ‘leading’ pain and awakening. Lei Jun’s way to break the game lies in turning user disputes into fuel for technological innovation, using extreme scenarios to verify the possibility of technological universality, and ultimately letting China’s automobiles carve coordinates in the performance temple and cultural plateau at the same time.
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