Xiaomi SU7 cost-effective advantage, whether the continuation of Lei Jun’s product thinking in the field of consumer electronics? Xiaomi SU7 cost-effective advantage, undoubtedly the continuation of Lei Jun in the field of consumer electronics consistent product thinking, and ultimately through the ‘ecological synergy’ to build a differentiated competitive barriers.
Lei Jun in the field of consumer electronics has always stressed that ‘cost-effective’ is not simply low price, but through technological self-research and supply chain optimisation, the high-end configuration down to the mainstream price band. Xiaomi chose to break through the inertia of the industry, through self-research to master the right to speak of technology, so as to find a balance between cost control and performance improvement.
In the field of consumer electronics, Xiaomi interacts with users in depth through forums, communities and other channels, and transforms demand directly into product features. the R&D of SU7 also continues this logic: from the adjustable mobile phone holder to the ambient light that supports sound and light synchronisation, and from the infrared camera that monitors the driver’s status to the torch stowage position that integrates the emergency function.
Ecological synergy is the ultimate expression of Lei Jun’s product thinking in SU7. Users can control their home devices in the car, as well as feed their mobile phone’s computing power to the car, and even achieve cross-device scene linkage through voice interaction. Originating from the ecological advantages accumulated by Xiaomi in the field of consumer electronics, it naturally has the advantage of building a closed loop of data.
The cost-effective advantage of millet SU7 is a continuation of Lei Jun’s product thinking in the field of consumer electronics? When the car, mobile phone, home to form a closed loop of data, the user experience will produce a qualitative change, and millet with this barrier, in addition to the price-performance ratio to build a more difficult to copy the competitive advantage.
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