How is Huawei Auto’s reputation in China? In the new energy vehicle track, Huawei deeply empowers the industrial chain with the attitude of “not making cars”, and its technological genes are reshaping the underlying logic of the automotive industry. From the M9 of the QJIANGJIE for eight consecutive months, which has won the sales crown of luxury models above 500,000 yuan, to the S7 of the WISE being equipped with the HUAWEI ADS 3.0 intelligent driving system, Huawei Auto is building differentiated competitiveness with technological innovation.
Technical core: the “digital moat” of intelligent driving
Huawei has injected 30 years of ICT technology into the automotive field to create the HUAWEI ADS high-level intelligent driving system. The system integrates laser radar, millimeter-wave radar and camera data, and realizes sub-meter obstacle recognition through the self-developed GOD network. Actual measured data shows that the average manual takeover mileage of models equipped with ADS 2.0 is 200 kilometers, the urban NCA intelligent driving pilot covers 90% of the scenes, and the parking system supports cross-layer mechanical parking spaces. Intelligent parking. This “end + cloud + chip” collaborative architecture allows the intelligent driving experience to leap from “usable” to “easy to use” level.
Design philosophy: three-dimensional expression of technological aesthetics
Huawei’s sedan design breaks through the traditional functional car framework. The Zunjie S800 adopts a closed front face + through-type LED light strip, combined with a 0.23Cd ultra-low wind resistance body, and incorporates the essence of aerodynamics into the GT coupe shape. The 15.6-inch floating screen and crystal gear lever in the cockpit form a digital cockpit. The Hongmeng system realizes seamless flow of multi-terminal devices, and the voice assistant supports four-zone interaction. This design language of “external technology and internal intelligence” accurately matches the imagination of the new generation of users about the “third space”.
Market breakthrough: strategic depth of ecological linkage
Huawei adopts the “smart car selection” model to cooperate with car companies, and the Wenjie brand has become a phenomenal sample-M7 hits the needs of family users with “oil and electricity + zero-gravity seats”, and M9 reshapes the luxury cockpit experience with five-screen linkage + light field screen. Data shows that Hongmeng Zhixing’s sales in the first half of 2024 reached 194,000 units, and the repurchase rate of Wenjie car owners exceeded 35%. However, the S7 is overly dependent on Chery channels, and the Enjoy is cold in the 500,000-level market, exposing the shortcomings of ecological synergy.
User experience: incremental value of details
User surveys show that the average daily usage rate of the seat massage/ventilation system of the M7 is 82%, and the startup speed of the Hongmeng car machine application is 1.7 seconds faster than that of competing products. However, problems such as insufficient car machine compatibility and occasional scratches during parking still need to be optimized. In the Zhijie car owner community, disputes over the “priority of technology decentralization” are frequent, reflecting that Huawei needs to balance the rhythm of multi-brand technology supply.
Future vision: the possibility of breaking boundaries with full-stack evolution
Huawei is accelerating the layout of 800V high-voltage platform + solid-state battery technology, and plans to achieve 10-minute supercharging in 2026. At the same time, its “Qiankun Intelligent Driving + Hongmeng Cockpit” solution in cooperation with BAIC indicates the evolution of technology output mode. If the chip blockade is broken, Huawei Auto is expected to transform from a “solution supplier” to an “experience definer”, occupying a higher dimension in the smart travel ecosystem.
From the algorithm revolution of intelligent driving to the paradigm reconstruction of cockpit experience, Huawei Auto is redefining the value coordinates of automobiles with technology. When technological innovation and user experience form a positive cycle, the era of intelligent travel belonging to Huawei may have just begun.
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