As the new month begins, the sales ranking of new forces in May is also freshly released. This time the report card is particularly eye-catching. Some car companies have won the championship for three consecutive months, and some car companies have set new highs.
Overall, there has been a significant increase both year-on-year and month-on-month. It seems that everyone’s acceptance of new forces is increasing.
Old friends occupy the top three positions
The top three are all the top three we are familiar with. They have dominated the top, second and third positions many times.
Leapmotor delivered 45,067 units in May, an increase of more than 148% year-on-year, setting a new record and ranking first in the sales of new forces in China for the third consecutive month.
According to the Q1 financial report, Leapmotor not only broke through the 10 billion mark (10.02 billion) in revenue, but also had a gross profit margin of 14.9%, setting a record high.
The reason is still due to Leapmotor’s product strength. To be honest, if you want to buy new energy vehicles for 100,000 to 150,000 yuan, taking into account large space, long battery life, smart cockpit, and even laser radar, Leapmotor is one of the few choices.
The traffic is not very good, but the sales are very honest. In today’s automobile industry where “verbal battles” are prevalent, Leapmotor is a breath of fresh air.
Ideal Auto delivered 40,856 new cars in May, a year-on-year increase of 16.7% and a month-on-month increase of 20.38%. Ranked second.
Ideal is currently busy with charging stations. Officials said that the 2,500th Ideal Supercharging Station can be launched in June. The Ideal i8 and new pure electric models in July are believed to continue to give sales a shot in the arm.
Wenjie delivered 36,625 vehicles in May, a month-on-month increase of 34.6% and a year-on-year increase of 35%, continuing to establish the number one position of Chinese luxury cars.
Recently, Yu Chengdong’s public speech has been widely circulated on the Internet. Although he has been frequently ridiculed as a “big mouth”, he has indeed done what he said.
Xiaopeng fell month-on-month, and Xiaomi was ridiculed
As for mid-stream players, they are all catching up very closely.
The No.4 is Xiaopeng Motors, which delivered 33,525 new cars in May, a year-on-year increase of 230%. Given that last year was still a low period for Xiaopeng, the year-on-year data is impressive, but compared with last month, it has fallen by 4.3%, becoming one of the only two car companies on the list to fall month-on-month.
Xiaomi Motors ranked fifth, with deliveries exceeding 28,000 units and cumulative sales of nearly 130,000 units from January to May. Such achievements for a car make competitors jealous.
“Other companies in other industries sell out as soon as they come in and make only one car, although their cars are not very good. Our cars are better than theirs, but we still can’t sell as well as them, or even a fraction of them. This is the power of the brand.” Yu Chengdong publicly “ridiculed” at a recent meeting.
In response, Lei Jun posted a post on the social platform to fight back: “Defamation itself is a kind of admiration.” While responding to Yu Chengdong, he also responded to the criticism over the past few months.
Ranking 6-8 are Deep Blue, Zeekr, and Denza, which achieved monthly sales of 25,521, 18,908, and 15,806 units, respectively.
Polar Fox is running wild, while NIO crashes
There are two mid- and lower-end players in the top 10 list that are worth mentioning. Although they are ranked close, they have taken completely different trends.
Polar Fox sold 13,509 new cars in May, up 79.7% month-on-month and 200.2% year-on-year. The explosive growth has made it the king of leapfrog progress in the list. Polar Fox has demonstrated that when you reach the bottom, you can go uphill no matter which way you go.
NIO’s days are not so good. In May, it sold 13,270 units, down 31.1% month-on-month and 35.4% year-on-year, becoming the car company with the biggest decline in the list.
If we must make up for NIO, Ledao, which sold 6,281 units, and Firefly, which sold 3,680 units, were not included in the NIO brand. If they were added together, there would be 23,231 units, which would still be ranked below Deep Blue.
With the precedents of HiPhi, WM Motor, and even Nezha, sales volume is still a factor that consumers value when buying new forces. A drop in sales volume will directly cause consumers to associate it with “bankruptcy”, while an increase in sales volume will also make consumers question “how long it can last”.
Only stable and healthy sales volume can produce a marketing effect at a large scale. As the last month of the first half of the year, how will each company perform in June? We will wait and see.
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