There are fewer and fewer traditional 4S stores, and they have all replaced their logos with new energy vehicle logos. When maintenance becomes increasingly inconvenient, will consumers of gasoline vehicles further replace gasoline vehicles with electric vehicles? With new energy vehicles in vogue, does anyone still want to buy BBA?
In fact, the game between gasoline vehicles and electric vehicles is like a tug-of-war. Who will win in the end depends on which side has more strongmen. Undoubtedly, fewer and fewer advantages will gradually tilt the balance towards new energy vehicles.
Indeed, the plus points of traditional fuel vehicles are getting fewer and fewer. In the past, they were fast refueling, mature models, and convenient maintenance. Now there are fewer 4S stores, and maintenance is inconvenient. The super-fast charging technology of electric vehicles is also gradually narrowing the time difference between charging and refueling, and many inconveniences are becoming convenient.
However, it should be viewed rationally that the two major bottlenecks of electric vehicles still give gasoline vehicles a certain living space. In other words, when the two major shortcomings of electric vehicles are made up, the end of gasoline vehicles will come.
The first shortcoming is safety. It comes with electric vehicles, and consumers have not been completely reassured for so many years. In addition, there are reports of electric vehicles catching fire and charging from time to time. Many consumers dare not choose electric vehicles for this reason.
The second shortcoming is charging, which includes the convenience and time of charging. Although many communities and shopping malls have begun to set up electric vehicle charging parking spaces, the quality of charging piles is still worrying. They often break down and have to go to nearby charging stations to charge. Moreover, the charging time is not fast enough, or there are not enough fast charging piles, which will also make some people give up choosing electric vehicles.
At least at this time point, if I were to choose, I would still choose a gasoline car. There is a lot of room for gasoline cars to choose from, but can I choose other electric cars except BYD? Recently, the CEO of a traditional car company said that it is impossible for new car-making forces to subvert the industry. The editor also thinks so. Cars are not just consumer goods, they are also a kind of culture. It takes a long time for the accumulation to derive added value. Consumers buy a Mercedes-Benz, not just the car itself, they will also enjoy the superiority and satisfaction brought by the Mercedes-Benz brand. At present, new energy vehicles are still difficult to bring consumers such an extra experience. Just like when you drive a Xiaomi car on the road, will anyone think it is a luxury car?
With new energy vehicles in fashion, are there still people thinking about buying BBA? However, one thing must be admitted that the sense of superiority brought to consumers by luxury brands represented by BBA is weakening. When the BMW 5 Series with a price of more than 400,000 yuan drops to less than 300,000 yuan, will the middle class be happy? They may be considering changing to a brand to continue to show the outside world his status as a “middle class” and “driving a luxury car of 400,000 or 500,000 yuan”!
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