On December 9 last year, the official website of the Ministry of Industry and Information Technology announced Xiaomi Motors’ new SUV model, Xiaomi YU7.
Last night, Xiaomi YU7 came to hand in homework for everyone.
This time, the price of YU7 was not announced, and the small order was not opened.
But you should know that Xiaomi YU7 will be officially launched in July.
In other words, the good days of other car companies of the same level may not be easy.
As the last new force to enter the market in China, Xiaomi is inevitably skeptical by the outside world.
Before SU7 was launched, almost everyone was not optimistic about Xiaomi’s choice of pure electric sedan.
But soon, Xiaomi slapped everyone in the face.
At the launch conference of YU7 last night, Lei Jun announced the following data:
Since the launch of Xiaomi SU7, the SU7 series has delivered a total of 258,000 units.
In April this year, the Xiaomi SU7 series delivered more than 28,000 units.
Among all models above 200,000, the Xiaomi SU7 series has become the sales champion.
Lei Jun’s confident statement responded to the outside world’s pessimistic predictions about SU7.
Lei Jun, who has always been unyielding, once again proved his super high strength in cross-field entrepreneurship success.
So, what highlights will the Xiaomi YU7 bring this time?
Before the official introduction, Lei Jun said at the press conference:
Many people are asking, how to pronounce this YU7? Lei Jun said: “Ride the wind and walk.”
Back to the point, Xiaomi YU7 is Xiaomi’s first SUV, a luxury high-performance SUV.
Currently, three versions have been announced: YU7 (super long-range rear-wheel drive), YU7 Pro (super long-range four-wheel drive), YU7 MAX (super long-range high-performance four-wheel drive).
In terms of appearance, everyone may be familiar with it. In addition to the Cambrian gray that was previously unveiled, this press conference also introduced three colors, namely: sapphire green, titanium metal, and lava orange.
The dimensions of Xiaomi YU7 are: 4999mm long, 1996mm wide, 1600mm high and 3000mm wheelbase.
Lei Jun also said that five more colors will be introduced at the next press conference.
Let’s talk about the appearance of Xiaomi YU7 first.
YU7 and SU7 are inherited from each other and still continue the family design language.
The iconic water drop headlights and halo taillights are obvious.
It is worth mentioning that the headlights of YU7 are hollowed out and the taillights are three-dimensional.
The hidden door handles are also in line with the current design style of new energy vehicles, but the door handles of YU7 are electric inward-turning design, which automatically turns inward when close and automatically closes when closed.
Although YU7 is an SUV, the overall shape is still relatively low.
The 10 sets of through-air ducts and 19 air outlets in the whole car, coupled with its low-lying shape and hidden door handles, bring an ultra-low wind resistance of 0.245Cd.
In terms of interior, YU7 also gave a lot of surprises.
The central control screen is 16.1 inches, and two expansion screens can be selected in the back row. In addition, the Xiaomi Sky Screen and the 6.68-inch rear movable control screen have been added this time.
The interior is simple as a whole, and 100% of the interior contact surfaces are soft-packed.
In addition, the driver’s seat of YU7 can also adjust the zero-gravity mode.
The driver’s seat with zero-gravity mode is rare in other models.
The reason why YU7 adds zero gravity to the driver’s seat is that they found that many people like to sit in the driver’s seat when they rest, so they don’t have to go to the back row or the co-pilot.
Xiaomi YU7 is really attentive.
As we said before, the wheelbase of YU7 reaches 3000mm.
With such a wheelbase, the space in the car must be spacious.
Therefore, the head space and knee space in the rear row are 77mm and 73mm respectively, and the head space in the front row is 100mm.
In this way, the YU7, which is mainly based on sports style, has a great advantage.
Xiaomi YU7, I guess few people dare to underestimate it.
Previously, there have been rumors that the “Y” in YU7 refers to Model Y.
In the past few years, Model Y has been the best-selling pure electric SUV in the global market.
It is under such influence that major car companies have followed the footsteps of Model Y and even imitated it.
From the current point of view, no product can shake Model Y.
But Xiaomi YU7 is going to break this concept.
As early as January 10 this year, the new Model Y was released, and it was also said: “Although the comparison.”
Lei Jun responded to this: “Okay.”
This “Okay” shows Lei Jun’s confidence.
So, the configuration information of Xiaomi YU7 was listed.
0-100 acceleration 3.23s.
Maximum horsepower 690Ps, peak power 508kW, maximum speed 253km/h.
The high-performance version of Model Y can accelerate from 0 to 100 km/h in only 3.7 seconds, with a peak power of 357kW and a top speed of 250km/h.
At the same time, YU7’s ultra-long range of 835km firmly sits on the throne of the first medium and large pure electric SUV.
But we must know that Xiaomi YU7 is not just competing with Tesla.
In China, new energy vehicles have made an indelible contribution.
The previous BBA has now seen a cliff-like decline in sales in the domestic market.
The reason for this is the prevalence of new energy vehicles.
In other words, you can choose not to buy new energy, but you really have to thank new energy.
In the eyes of most people, Xiaomi YU7 is competing with Model Y.
But we can change our thinking. Will the emergence of Xiaomi YU7 make the market for fuel vehicles more difficult?
Although there is no comparison between fuel vehicles and electric vehicles, it seems difficult for Xiaomi YU7 with a range of 835km to not be taken a look.
Although the pure electric range will be discounted, it is not impossible to run a distance of 650km.
We need to know that if BMW X3, Audi Q5L, and Mercedes-Benz GLC are filled with 95 gasoline and run 650km, they must refuel.
But some people may have doubts that electric cars need to be charged and they have to find charging piles.
We can change our thinking. Most of the owners of this BBA model belong to the middle class. They should have a fixed parking space at their residence. With a fixed parking space, it is not difficult for them to install charging piles.
Rather than saying that Xiaomi YU7 is hitting Model Y, it is better to say that it is to make the cake bigger and attract the favor of some fuel car owners.
Moreover, Lei Jun’s marketing methods are never just talk.
Maybe Xiaomi YU7 will be the liquidator of the automobile market.
Xiaomi YU7 is designed for those who cannot tolerate mediocrity and always walk at the forefront of the times.
They have experienced ups and downs and are still passionate about life. They are optimistic and open-minded and always maintain a confident and enterprising personality.
At the press conference last night, Lei Jun made this statement.
The value of Xiaomi YU7 does not lie in whether it can defeat Model Y, but in whether it can tear open a new dimension of competition for new energy vehicles in the domestic market, thereby creating a new user experience threshold.
As Lei Jun said:
A car should not be a cold machine, but a partner who understands your life.
The success of Xiaomi SU7 is the peak of Xiaomi Auto.
And a new peak seems to be waving to Xiaomi Auto again.
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