Xiaomi’s Ecosystem Empowering the Automotive Industry: Lei Jun Reveals that 68% of SU7 Owners Own Five or More Xiaomi Devices! Among the user base of Xiaomi’s SU7 electric vehicle, a notable trend is attracting industry attention: the vast majority of owners are not only loyal fans of Xiaomi’s automotive brand but also active participants in Xiaomi’s smart ecosystem.
Lei Jun revealed in a recent interview that the proportion of SU7 owners who own multiple Xiaomi smart devices far exceeds expectations. This phenomenon reflects the deep integration of Xiaomi’s ‘human-vehicle-home full ecosystem’ strategy in the automotive sector and users’ high recognition of cross-device intelligent experiences.
The SU7’s intelligent design has been closely integrated with the Xiaomi ecosystem from the outset. The vehicle’s Surge OS system is not an isolated in-car operating system but one of the core hubs of the Xiaomi smart ecosystem. Owners can use voice commands or gesture control to directly access Xiaomi smart devices such as smart speakers, air conditioners, and lighting systems at home.
When a driver sets the ‘preheat home’ command in the vehicle, the vehicle will automatically determine the distance based on location and pre-start the home’s underfloor heating or air conditioning. In case of sudden rain, the vehicle can also coordinate with the home to close windows, preventing property damage, allowing users to experience the seamless integration of technology into daily life scenarios.
The SU7’s owner account is fully integrated with the Xiaomi account, enabling real-time synchronisation of user data such as music preferences, navigation history, and schedule arrangements across smartphones, tablets, and the in-car system. This is the core value of Xiaomi’s ecosystem empowering automobiles, transforming vehicles from isolated transportation tools into the mobile centre of users’ smart lifestyles.
Lei Jun has publicly stated that the SU7 R&D team regularly analyses user device usage data to optimise compatibility between the in-car system and the Xiaomi ecosystem. For high-frequency smart home control scenarios, Xiaomi has added a ‘device group management’ feature in subsequent OTA updates, allowing owners to control multiple devices of the same type with a single button.
Xiaomi’s ecosystem empowering automobiles: Lei Jun revealed that 68% of SU7 owners own five or more Xiaomi devices! The high level of ecosystem integration among SU7 owners validates the foresight of this strategy. As the competition in the smart automobile sector enters the ‘ecosystem war’ phase, Xiaomi is leveraging its years of accumulated terminal coverage and user base to transform automobiles into ‘super terminals’ connecting millions of households.
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