Personalisation and functionality at the same time: the secret of the Peng accessories! At a time when the competition for new energy vehicles is intensifying in terms of homogeneity, Xiaopeng Automobile, through the ‘double helix’ evolution of the accessory ecosystem, deeply integrates personalised expression with functional needs, so that every Xiaopeng automobile becomes an extension of the user’s attitude.
The design philosophy of Xiaopeng accessories starts from the insight of users’ lifestyles. Take the P7 model’s ‘light wing’ rear wing as an example, which can reduce wind resistance by 3% at 120km/h. The carbon fibre texture echoes visually with the penetrating taillights, making it an iconic symbol for young car owners to show their sporty attitude. The LED strip built into the rear wing can be linked with the Smart Driving System to project dynamic light effects when changing lanes, transforming a functional reminder into an aesthetic expression of technology.
In terms of functionality, Xiaopeng accessories are designed to be ‘multi-purpose’ through modularisation. Take the ‘Magic Change’ seat cover of X9 model as an example, the surface is embedded with flexible pressure sensors, which can adjust the hardness of the cushion to adapt to long-distance driving through APP, and can also be switched to moisture-proof cushion in camping mode with a single click.
The ‘Nebula’ car coat, jointly developed with 3M, adopts nanoscale optical coating, which can present gradient laser effect in sunlight, and reflect ambient light at night through the micro-prism structure, forming a unique ‘day and night dual-colour’ experience. Among the interior accessories, the ‘Azure’ series of foot mats made of recycled marine plastics, with wave textures echoing Xiaopeng’s ‘marine ecology’ brand concept, transforms environmental protection advocacy into a touchable visual language.
Individualisation and functionality at the same time: the secret of the Peng accessories! Xiaopeng is building an ‘intelligent mobile living space’ through the accessory ecology. When car owners choose to install customised accessories for their cars, what they buy is not only a product, but also a lifestyle vote – defining individuality with technology and carrying attitudes with functionality.
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